Friday, May 2, 2014

Glacier Rub Product Label

I've been working on a label for this product for quite some time. Here's the newest set.

Least favorite of the 3 types. Missing something.

Love this one. Don't mind the iStock overlay on the orange. Should this be the label they decide to go with I will happily purchase the image. This label coincides with the label below. The idea was that they would offer different scents of Glacier Rub.

This and the label above are easily my favorite. I really like the peppermint background behind the mountain. It makes for a more appealing introduction to the ingredients within the bottle. As I'm sure you and every other consumer knows, you're more likely to enjoy a product if it's contained within an attractive, visually descriptive package. I believe this represents that ideal the best.

A close second. Not a huge fan of the font but it does make for a decidedly brash appeal.

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